Squishmallows 12-Inch Bluey Plush – Official BBC Licensed Soft Toy

Meet the Squishmallows Bluey plush, a 12-inch cuddly companion made from ultrasoft material and officially licensed by BBC. This medium-sized plush is designed for fans of the Bluey series who want a huggable friend for cozy nights, travel, or Bluey marathons. It's part of the Squishmallows family, known for its collectible plush with lovable personalities and a marshmallow-like feel.

How big is the Squishmallows Bluey plush?

This Bluey plush stands 12 inches tall—a medium size that's easy to carry around but substantial enough for hugs. The ultrasoft material gives it a squishy texture that makes it perfect for squeezing, cuddling, or using as a pillow.

Key details at a glance

What makes Squishmallows so huggable?

The secret is the ultrasoft material that gives the plush its signature squishy texture. Unlike stiff stuffed animals, Squishmallows are designed to be held, squeezed, and carried everywhere. The 12-inch Bluey is light enough for a child to tote yet large enough to be a comforting pillow. Each plush is individually crafted, and the Bluey design captures the character's playful expression accurately.

Is this an official Squishmallows product?

Yes. Look for the official Squishmallows hangtag and sew-in label to confirm authenticity. This Bluey plush is produced by Jazwares, a Berkshire Hathaway company, and is officially licensed by BBC. It's part of the Squishmallows lineup that includes over 2,000 collectible designs ranging from 2 to 24 inches in size.

Can I collect other Bluey characters?

Absolutely. The Squishmallows Bluey collection includes other characters like Bingo and Muffin, so you can grow your Squish Squad. There are also line extensions such as FuzzAMallows, HugMees, Mystery Squad, and Stackables for even more variety. With so many options, it's easy to build a fun and colorful collection.

Frequently asked questions

What age is this plush suitable for?

The product does not specify an age range, but Squishmallows are generally recommended for all ages as a soft collectible. It's always a good idea to supervise young children with any plush toy.

How can I tell if it's authentic?

Check for the official Squishmallows hangtag and a sew-in label on the plush. These indicate it's a genuine product from Jazwares and officially licensed by BBC.

Can I machine wash it?

Care instructions are not detailed, but typical Squishmallows can be spot cleaned with mild soap and water. The product suggests simply cuddling, playing, or displaying as desired.

Does Bluey come in other sizes?

This version is 12 inches. Other sizes may be available from different retailers or collections, but this listing is for the medium-sized 12-inch plush only.